Having a partner of the agency Mailander working alongside us at every stage of our journey proved essential for the growth of our communications and brand. We both share the value of independence, an invaluable asset in wealth management.Paolo Basilico,
Passion and dedication are two founding values that Pininfarina and Mailander have in common. The agency worked closely alongside us, providing highly-effective support in the management of a delicate metamorphosis that led Pininfarina to a radical, ground-up market repositioning.Silvio Angori,
Mailander continues to be a strategic partner after 10 years. A partner with whom we have consolidated a strong relationship of mutual trust which has been key to the success of our projects. Professionalism, dedication, objectivity and concrete thinking are without doubt the attributes that best sum up Mailander.Paolo Fontana,
In Mailander I’ve found people who understood what was needed and were able to explain it to the different stakeholders involved. Their work is precious to all of us. I hope to meet them again. There is still a long and fruitful road for us to travel together. Bon voyage!Angelo Pittro,
I met Carolina Mailander and then Monica and the whole of the Mailander agency towards the end of 1997, when I headed the glorious Financial and Markets team at the newspaper Il Sole 24 Ore. I was immediately impressed with Mailander’s style, distinguished by elegance and personal kindness, but above all by dependability, professionalism and efficiency.Franco Locatelli,
The feeling was one of being completely understood, of having found the right people to talk to: always attentive but never invasive, capable of travelling with us, accompanying us for part of our journey.Stefano Bellei,
Mailander made my work simpler and easier. A close relationship was built and prioritised even when we didn’t end up working together.Pianigiani Gaia,
We have maintained and increased the reputation of our brand over the years through Mailander’s ability to “recount” the value of our company over and above the individual episodes in its life.Silvio Angori,
In Mailander, we found a dependable partner with whom we shared the same values, enabling us to strengthen them. The values of solidity, credibility, competence and professional ethics.Gianfranco Carbonato,
During my 15 years in the extravagant world of tourism it has been rare for me to feel that I am dealing with people who understand real specific marketing needs. The need to tell a destination’s story and transform it through a modern marketing strategy that brings every different strand and language together to achieve success.Angelo Pittro,
During the over twenty years for which I have worked with Mailander, I founded the independent economics and finance website FIRSTonline with Ernesto Auci, of which I am still a director today. Their dependability, but equally the creativity of their content and languages, are what most constitute our common ground and what most make me value Mailander.Franco Locatelli,
Corporate e Brand Reputation.
Mailander is a consultant for the well-managed reputation of its clients. What distinguishes the agency is a proven ability to build custom strategies that act in depth on reputation. This is achieved through targeted initiatives conceived to maximise visibility and reputation, while achieving the most effective possible positioning through an appropriate mix of communication channels and content.
Our objectives include:
- Positioning the organisation as an opinion leader or the brand as top of mind.
- Earning and increasing the trust of stakeholders.
- Increasing market loyalty.
- Maximising the organisation’s or brand’s values.
- Creating a pool of positive “crisis-saving” values.
- Ensuring the positions gained in change-of-management processes are maintained.
The communication projects we create focus on: achieving effective corporate positioning, creating and improving awareness, stakeholder relations, media relations, door opening and business-to-business and business-to-consumer communications.
Transparency, process and relationship quality and ethical behaviour are all strategic assets for building a competitive advantage in global markets.