The Scenario

A survey that draws a picture of the credit system (the banking one, financial intermediaries and companies) with the related rating systems, credit rating, solvency / insolvency, and balance sheet analysis: it is the research by the Management Department of the University of Turin and the Business School ESCP Europe, named “I Confidi in Italia”, promoted by the Chamber of Commerce of Turin.

The Challenge

“Translate” a technical theme in contents and style suitable for the general media. Thanks to the analysis of the 2017’s research, an abstraction brought results: linking the outputs of the survey to the real economy and enlightening a phenomenon that concern banking and business. The communication strategy reaches national headlines and the local media of the areas where each consortium works and it goes beyond the media related to the banking sector.