Case history

DHL Supply Chain.

The Scenario

DHL Supply Chain (Deutsche Post-DHL Group) is a worldwide leader in Contract Logistics. It operates in 60 countries and across all major markets, including Italy, where it has built-up a business model by sectors (Consumer, Life Sciences & Healthcare, Fashion & Retail, T, Technology, Industrial & Automotive) at the service of great customers.

The Challenge

The communication of the B2B company, through correct messages about skills and benefits that outsourcing logistics generates to firms. In the framework of a multichannel corporate communication the acquisition of MIT-Safetrans, an Italian company specialized in medical supply chain, was announced: the winning challenge has been a great media attention on the main national newspapers, which characterizes the history and the positioning of DHL in Italy, highlighting both the prestige of the Italian company and the successful operation carried out by DHL’s management.