The Scenario

The first edition of Rho Fiera Milano was a new debut for EXPO Ferroviaria, the unique Italian event where the protagonist is the railway world. The eighth edition has been completely renewed with ever-growing and international participation starting from the opening ceremony which has seen among the protagonists the Minister of Transport Graziano Delrio.

The Challenge

Turning a B2B event into an appealing appointment for general media and global entrepreneurship through a cross-media strategy that has seen RP, media relations and social media work for the event’s success. An edition of records, by number of visitors, exhibitors, international delegations, and involvement of journalists.