Case history

Federation Internationale de l’Automobile.

BEST EVENT AWARDS 2016 – FIRST PLACE BEST CONVENTION / CONFERENCE

The Scenario

Turin hosted the Fédération Internationale de l’Automobile’s Sport Conference 2016, an influential world-class event that brings together leading players in world motorsport every year, delineating sector guidelines across the spectrum from passion to safety.
Following Sport Conferences in the UK, Germany and Mexico, it could only be Italy next, with its special role in the history of motor vehicles, engines and racing.

The Challenge

Mailander acted for the Automobile Club d’Italia to advance Turin’s candidature with the involvement of Mayor Piero Fassino and the support of Fiat Chrysler Automobiles, affirming Italy’s leading role in world motorsport.
Building on this, Mailander focused on Italy’s heritage and passion for motor engineering excellence to make the 2016 Sport Conference unique, creating and implementing an innovative conference concept, and organising a week of events and evening happenings centred on Italian Style.