Case history

International tourist guides.

7° PREMIO ASSOREL – B2B COMMUNICATION- INTERNATIONAL TOURIST GUIDES – PROMOTION AND ENHANCEMENT PROJECT FOR TURIN.

The Scenario

In 2004, Turin and Piedmont were embarking on the process of repositioning their identities in the Italian and international tourism panorama. A process that would reach a turning point two years later with the 2006 Winter Olympics, and which is still ongoing today.

The Challenge

To conceive and implement a project for creating and expanding 50 international tourist guides on Turin and Piedmont. To develop a positioning for Turin that would support the most effective strategy for enhancing the city’s image through publications for tourists. This was an innovative project that Mailander transformed into a highly-successful model suited to developments in the international scenario, which was made available to all destinations in Italy.