Case history

Made in Piedmont.

18MO PREMIO ASSOREL – PREMIO MADE IN ITALY MADE IN PIEMONTE CLIENTE: UNIONCAMERE PIEMONTE

The Scenario

A destination brings value to the companies in the area and the companies bring value to the destination. The identity of the Piedmont region contributes to aware development, doing so through its history, traditions and distinctive characteristics. It is a region abundant in outstanding products of special renown, the fruit of great expertise and skill which deserve to be highlighted, celebrating the qualities of its people, their knowledge and know-how.

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The Challenge

Creating a network means creating a system, working together to promote the region, building the scope of its events, trade fairs, communications and Web presence. Piedmont’s companies thus become active tourist attractions, multiplying the appeal of its outstanding assets for a uniquely interactive form of tourism in which the visitor finds themselves at the centre of an experience, a regional identity and stories to be remembered and retold.