Case history

Minas Gerais Week in Piedmont.

BEST EVENT AWARDS 2009 – BEST CULTURAL EVENT MINAS GERAIS WEEK IN ITALY

The Scenario

Minas Gerais is a state in Brazil and Belo Horizonte is its capital city. In 2009, “Minas Gerais Week in Piedmont” was held with the aim not only of promoting tourism, but also of strengthening the strong mutual ties between the two regions and developing effective economic, academic and scientific collaboration between them.

The Challenge

Over 50 events were organised and coordinated together with a themed exhibition, all conceived to communicate and promote the event locally and across Italy, to involve people all around the country and to heighten the interest of the sector and generalist press in a week full of events and shows, plays, exhibitions, concerts, food and wine tastings, seminars and country presentations.