Case history

#MEF Museo casa Enzo Ferrari.

16° PREMIO ASSOREL – PUBLIC ADMINISTRATION FOR CASA ENZO FERRARI’S MUSEUM – IF YOU CAN DREAM IT, YOU CAN DO IT.

The Scenario

The Enzo Ferrari House Museum or MEF (Museo Enzo Ferrari) opened on 10 March 2012, kicking off Modena’s new international destination marketing plan. Mailander managed the strategic plan to a model that included a partnership between the Modena Chamber of Commerce and Emilia Romagna Tourist Authority through the jointly-owned company APT Servizi.

The Challenge

To make the MEF the heart of the new Modena, City of the Senses. Thanks to the communications project managed by Mailander, the museum attracted around 100,000 visitors and was seen by over 550 journalists, resulting in more than 3,000 press articles, 600 of which were outside Italy. The MEF has gained an eminent position amongst the most illustrious automobile museums in the world.