The Scenario

Prima Industrie heads a group that is a leader in the development, manufacture and commercialisation of laser systems for industrial applications and sheet metal working machines, as well as optoelectronics components. Listed on the Italian stock exchange since 1999 (STAR segment), it is a world leader in its reference market.

The Challenge

To make a B2B company in the small-to-mid segment become a player of interest to the media outside its own and the financial sector. The underlying strategy was to maintain positive perceptions of the company and to foster a healthy climate regarding its shares, ensuring appropriate valuation of the group by the financial markets, based on a full understanding of its business and strategies.