The Scenario

Reale Mutua is Italy’s largest mutual insurance company as the parent company of the Reale Mutua Group of seven companies in Italy and Spain. The brief was to create Brand Awareness, increase visibility, enhance perceptions of the value of its services and consolidate its corporate notability by highlighting the distinctive value of mutuality.

The Challenge

Mailander supported Reale Mutua’s management and internal communications department with the development of integrated PR and marketing projects, from building a stable media relations system to managing a mix of communications initiatives and events. These included sponsorship of the Italian Rugby Federation and Torino Football Club, the launch of the Reale Mutua Museum and internal communications initiatives.