The Scenario

Seat Pagine Gialle Italia – Italy’s Yellow Pages – is a full business partner offering companies comprehensive support to market themselves on the Internet through a network of 74 agencies, over 1,300 agents and a range of web marketing services, including website design and management, multimedia content creation, web visibility enhancement and e-commerce services, web marketing and social network presence management. These services are provided alongside “traditional” Yellow Pages printed and telephony services.

The Challenge

To rebuild and enhance the Group’s image in a moment of transition, as it emerged from financial troubles and embarked on a merger with Italionline. The brief was to act both on the financial front, with regard to its financial and institutional stakeholders, and on the corporate front regarding the market and the Group’s products. Mailander assisted the Group’s management with the development of its communications strategy and with its media relations and crisis management initiatives.