Case history

Terrazza Martini Milano.

The Scenario

Mailander and Relazioni Digitali for the big reopening of Terrazza Martini® in Milan. 1100 sm, 5 event rooms, 3 floors. Every floor tells, in a contemporary manner, the story of Terrazza MARTINI thanks to the project by Il Prisma. At the 14° floor the Business Center, dedicated to business, events, conferences, training, meetings; at the 15° floor, the Lounge, a scenographic area, bright and versatile characterized by the new Cocktail Bar; 16° floor Top Roof Bar, a once-in-a-lifetime-experience, a privileged view of the city and of the magnificent Duomo of Milano.

The Challenge

Mailander and Relazioni Digitali are managing the integrated communication plan for Terrazza MARTINI, with a complete project: digital strategy, landing page, social media launch and management, brand image, event support, press office, PR and media relation, venues marketing and promotion.
The press conference and the launch events, programmed on the 15th and 16th of May, involved a wide public of stakeholders, journalists, influencers, clients and vip. Cristina Chiabotto, Beppe Servergnini, Miki Biasion, and many others protagonists of the Italian scene took part at the grand opening events.