16° PREMIO ASSOREL – COMMUNICATION FOR PUBLIC ADMINISTRATION – SPECIAL MENTION – TORINO – LIONE. MANAGING HIGH SPEED COMMUNICATION.

The Scenario

The works for the cross-frontier Turin-Lyon high speed railway link between Italy and France have been the subject of delays, protests and polemic as a complex project involving different institutional bodies and especially the populations living in the areas that the line passes through. The link, which forms part of the Mediterranean corridor, is one of the European Union’s priority projects.

The Challenge

To manage a Hot Topic all year round through a strategy integrating institutional relations, local area communications, media relations, crisis management and digital PR. The objectives were to explain the project to the local populations, general public and media, to manage positively the reputation of the company responsible for the line (Lyon Turin Ferroviaire – LTF), to respond promptly to any problems and to disseminate information.