9° PREMIO ASSOREL – COMMUNICATION FOR PUBLIC ADMINISTRATION ON TV NETWORK – XX OLYMPIC GAMES 2006 TURIN

The Scenario

During the XX Olympic Winter Games in Turin in 2006, it was necessary to create a plan to involve the major television networks on behalf of the Turin city authorities, Piedmont regional authorities, Turin provincial authorities and Turin Olympic Broadcasting Organization. Mailander’s support included the creation of audiovisual content collected in a video bank and direct support for the production crews in the region.

The Challenge

To involve over 90 TV networks from 39 countries around the world with a total of 480 films. Thanks to Mailander’s initiative, the city of Turin was seen in the homes of over 3.5 billion people. In addition to creating an online portal with all the Olympic Games content, Mailander also provided short video reports filmed throughout the region which were broadcast daily between the live reporting of the Winter Olympics events.