Mailander

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Porsche

Interpreting the change

Porsche is a globally renowned German manufacturer of luxury sports cars. Iconic models such as the 911, Cayenne, Panamera and Taycan have shaped the brand’s long‑standing reputation for design, performance and innovation.

Settore
  • Automotive
Keypoints
  • Graphic design
  • Corporate identity
  • Copywriting
  • Event planning and management
  • Organising secretary
  • Supplier research, selection and coordination
  • Set-up and staging
  • Budget management
  • Guest accommodation management
  • Merchandising
  • Influencer marketing
  • Landing page design
  • Newsletter
  • Photo coverage
  • Video mapping
  • Special projects
  • Relations with national media
  • Relations with trade media
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Social Media

The project aimed to turn the new Porsche headquarters in Turin into both an architectural landmark and a dynamic meeting place for the brand’s community. This goal was achieved through an integrated online and offline communication campaign promoting the new space and its opening event.
For the opening night, a curated programme combined keynote talks by industry experts with live cooking demonstrations, artistic performances including live painting, and music by internationally acclaimed artists.

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Press Office

Each element, from event design to media relations, contributed to an exclusive and immersive experience that celebrated the spirit of the Porsche brand.Oltre all’organizzazione della serata arricchendola di esperienze artistiche poliedriche e diversificate, abbiamo contribuito anche al suo racconto per i media, allo scopo di richiamare appassionati e clienti.

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