Mailander

Image

CA Auto Bank

Supporting the evolution of a mobility leader

CA Auto Bank (formerly FCA Bank) is an independent financial institution under the control of Crédit Agricole Consumer Finance. The bank operates across financing, leasing and mobility services, supporting sustainable and accessible mobility solutions throughout Europe.

 

Settore
  • Mobility & Finance
Keypoints
  • Relations with national media
  • Relations with trade media
  • Senior management positioning
  • Event organisation and management
  • Copywriting
  • Product positioning
  • Influencer and personality engagement and mapping
  • Press review
  • Crisis management
Image
Image
Image

Communication and media relations activities have accompanied the brand through key phases of its evolution. Positioning strategies for CA Auto Bank and its mobility companies, Leasys and Drivalia, have been developed and promoted through targeted media engagement and close coordination with sector journalists.

Image
Image
Image
Image
Image

Ongoing strategic consultancy has been provided in support of major milestones, including the spin-off of Leasys, the transformation of Leasys Rent, and the launch of Drivalia – marked by a dedicated event for leading automotive media. The rebranding journey culminated in the unveiling of CA Auto Bank at the Mole Antonelliana in Turin, a landmark event that introduced the new identity on the international stage.

Image
Image
Image

Let's get in touch !

Lun - Ven

9:00 – 13:00 / 14:30 – 18:30

Let's get in touch !

Mon - Fri

9:00 – 13:00 / 14:30 – 18:30