Mailander

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EU projects

Digital strategies for Europe

Pan-European digital campaigns have been implemented in Italy on behalf of European institutions and agencies such as EFSA and the European Commission’s DG EMPL, with the aim of making Europe more accessible, relevant and present in people’s everyday lives.

 

Settore
  • Institutions
Keypoints
  • Event organisation and management
  • Special projects
  • Copywriting
  • Translation and transcreation
  • ADV Campaign Planning
  • Influencer marketing
  • Email marketing
  • Relations with national media
  • Relations with trade media
  • Press review
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For EFSA, the Italian rollout of the #EUChooseSafeFood (later #SafeToEatEU) and #PlantHealth4Life campaigns involved the development of digital content, copywriting, advertising, influencer marketing, and the organisation of online and offline events.

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For DG EMPL, support was provided in disseminating and localising the #MakeItWork campaign, known in Italy as ‘Diritti al Punto’ (Rights to the Point). The initiative promoted online and in-person dialogue around the European Pillar of Social Rights — including work, income, equality, skills and family — through local events, media partnerships and influencer collaborations.