Mailander

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De’Longhi

Digital strategies in a cup

De’Longhi is Italy’s leading brand in the production of premium coffee machines and high-end small household appliances, distributed worldwide.

 

Settore
  • Small appliances
Keypoints
  • Social media management
  • Community management
  • ADV Campaign Planning
  • Influencer marketing
  • Special projects
  • Events organisation
  • Relations with national media
  • Relations with trade media
  • Press review
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For four years, digital communication for De’Longhi Italia on Facebook and Instagram was managed through an integrated strategy covering content creation, community management, influencer marketing and advertising campaigns.
The work focused on enhancing product visibility, reinforcing the Group’s brand positioning and nurturing lasting community engagement.

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Alongside digital activity, PR and media relations consultancy were provided, fostering relationships with leading food, technology, marketing and communication outlets and identifying TV and radio opportunities for the De’Longhi, Kenwood, Braun and Nutribullet brands.

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