Abbonamento Musei

Communicating culture

The Abbonamento Musei card provides free access to museums, royal residences, castles, gardens and exhibitions in Piedmont, Lombardy and Valle d’Aosta.

Settore

Culture & Heritage

Keypoints

Graphic design
Copywriting
Social media management
Community management
Digital ADV
Events organisation
Special projects
Relations with national media

Since 2020, we have managed the brand’s social media channels, overseen the creation of the editorial plan and handled posting, community management, influencer marketing and advertising campaigns.
Our strategy has led to the development of a cohesive community of enthusiastic followers who have become the brand’s primary stakeholders and ambassadors.

At key moments in the brand’s development, we have strengthened its visibility through targeted press office and media relations initiatives, notably coordinating the launch of the AM Family project and the Disegniamo l’Arte format. We have also devised special projects and overseen their development and implementation.