Having a partner of the agency Mailander working alongside us at every stage of our journey proved essential for the growth of our communications and brand. We both share the value of independence, an invaluable asset in wealth management.

Paolo Basilico,

Chairman and Managing Director of Kairos

Passion and dedication are two founding values that Pininfarina and Mailander have in common. The agency worked closely alongside us, providing highly-effective support in the management of a delicate metamorphosis that led Pininfarina to a radical, ground-up market repositioning.

Silvio Angori,

Managing Director of Pininfarina

Mailander continues to be a strategic partner after 10 years. A partner with whom we have consolidated a strong relationship of mutual trust which has been key to the success of our projects. Professionalism, dedication, objectivity and concrete thinking are without doubt the attributes that best sum up Mailander.

Paolo Fontana,

CEO of Tenute Salvaterra (previously CEO of Gancia SpA)

In Mailander I’ve found people who understood what was needed and were able to explain it to the different stakeholders involved. Their work is precious to all of us. I hope to meet them again. There is still a long and fruitful road for us to travel together. Bon voyage!

Angelo Pittro,

EDT/Lonely Planet Italia

I met Carolina Mailander and then Monica and the whole of the Mailander agency towards the end of 1997, when I headed the glorious Financial and Markets team at the newspaper Il Sole 24 Ore. I was immediately impressed with Mailander’s style, distinguished by elegance and personal kindness, but above all by dependability, professionalism and efficiency.

Franco Locatelli,

Director of FIRSTonline.info

The feeling was one of being completely understood, of having found the right people to talk to: always attentive but never invasive, capable of travelling with us, accompanying us for part of our journey.

Stefano Bellei,

Modena Chamber of Commerce General Secretary

Mailander made my work simpler and easier. A close relationship was built and prioritised even when we didn’t end up working together.

Pianigiani Gaia,

New York Times

We have maintained and increased the reputation of our brand over the years through Mailander’s ability to “recount” the value of our company over and above the individual episodes in its life.

Silvio Angori,

Managing Director of Pininfarina

In Mailander, we found a dependable partner with whom we shared the same values, enabling us to strengthen them. The values of solidity, credibility, competence and professional ethics.

Gianfranco Carbonato,

Chairman and MD of Prima Industrie SpA

During my 15 years in the extravagant world of tourism it has been rare for me to feel that I am dealing with people who understand real specific marketing needs. The need to tell a destination’s story and transform it through a modern marketing strategy that brings every different strand and language together to achieve success.

Angelo Pittro,

EDT/Lonely Planet Italia

During the over twenty years for which I have worked with Mailander, I founded the independent economics and finance website FIRSTonline with Ernesto Auci, of which I am still a director today. Their dependability, but equally the creativity of their content and languages, are what most constitute our common ground and what most make me value Mailander.

Franco Locatelli,

Director of FIRSTonline.info

Destination Marketing.

Today, destination marketing systems operate in the market with the aim of transforming the social, cultural and business fabric of their areas into a resource for socioeconomic development and growth. The promotional strategies adopted to develop destinations are becoming increasingly sophisticated, creative, multimedia and multi-target.

Mailander was the first agency in Italy to put together a dedicated team of destination marketing professionals to achieve a coordinated, organic communications process and optimise the resources deployed in relation to the objectives set.

With over 20 years’ experience in the vanguard of destination marketing, Mailander has condensed its expertise into the book “Il nuovo marketing dei sistemi territoriali”, published by Gruppo 24 Ore. This book has ushered in a new era of regular communication on the subject with the launch of the online journal Marketingdelterritorio.info and the publication Destination Magazine.

Support provided

Campaigns for public bodies and local authorities.
Partnering with agencies for the promotion of destinations, local authorities, and public and private organisations.
Attraction of tourism, the arts and productive investments.
Promotion of industrial zones and destination marketing systems.