Mailander

Projects

Ersel

Shaping the prestige of a brand

Ersel is a private bank specialising in wealth management, recognised in Italy for its independence and for maintaining a direct, personal relationship with clients.

Industry
  • Private banking
Keypoints
  • Graphic design
  • Corporate identity
  • Copywriting
  • Event planning and management
  • Organisational secretariat
  • Supplier research, selection and coordination
  • Set-up and staging
  • Photo coverage
  • Relations with national media
  • Relations with trade media
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Social Media

To mark the inauguration of its new Milan headquarters in Via Caradosso 16, an exclusive event was designed as a sensory journey through art, gastronomy and music, with distinct experiences on every floor of the historic building. The aim was to offer clients and guests a preview of the newly renovated spaces and represent the brand’s refined identity.

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Press Office

The project involved the creation of the event concept and coordinated image, the production of staging materials, organisational management and guest reception, as well as coordination with all suppliers. Two charitable exhibitions were also inaugurated, raising funds for the children supported by the Paideia Foundation.

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Utilitalia

The Festival dell’Acqua

The Festival dell’Acqua (Water Festival) is an annual event organised by Utilitalia in collaboration with SMAT to raise public awareness of the importance of water resources and sustainable management.

Industry
  • Public utilities
Keypoints
  • Copywriting
  • Event planning and management
  • Organising secretary
  • Supplier research, selection and coordination
  • Set-up and staging
  • Budget management
  • Guest accommodation and transfer management
  • Merchandising
  • Photo/video coverage
  • Video mapping
  • Special projects
  • Translation and transcreation
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Social Media

The 2022 edition, held at the Lingotto Congress Centre in Turin, brought together 2,170 participants, 16 events, 165 speakers and 280 authorities and mayors. Sponsored by the City of Turin, the Piedmont Region, IWA and MiTE, the event represented a major national forum for dialogue on water-related issues. Full responsibility was assumed for organising the three-day festival, including set-up, management of the conference programme, private dinners, logistics and hospitality, sponsor stands, photo and video coverage, and interviews.

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Press Office

Alongside the institutional sessions, the festival also featured cultural and recreational initiatives – exhibitions, performances and installations – designed to engage a wider audience and promote greater public awareness of water’s social and environmental value.

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Porsche

Interpreting the change

Porsche is a globally renowned German manufacturer of luxury sports cars. Iconic models such as the 911, Cayenne, Panamera and Taycan have shaped the brand’s long‑standing reputation for design, performance and innovation.

Industry
  • Automotive
Keypoints
  • Graphic design
  • Corporate identity
  • Copywriting
  • Event planning and management
  • Organising secretary
  • Supplier research, selection and coordination
  • Set-up and staging
  • Budget management
  • Guest accommodation management
  • Merchandising
  • Influencer marketing
  • Landing page design
  • Newsletter
  • Photo coverage
  • Video mapping
  • Special projects
  • Relations with national media
  • Relations with trade media
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Social Media

The project aimed to turn the new Porsche headquarters in Turin into both an architectural landmark and a dynamic meeting place for the brand’s community. This goal was achieved through an integrated online and offline communication campaign promoting the new space and its opening event.
For the opening night, a curated programme combined keynote talks by industry experts with live cooking demonstrations, artistic performances including live painting, and music by internationally acclaimed artists.

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Press Office

Each element, from event design to media relations, contributed to an exclusive and immersive experience that celebrated the spirit of the Porsche brand.Oltre all’organizzazione della serata arricchendola di esperienze artistiche poliedriche e diversificate, abbiamo contribuito anche al suo racconto per i media, allo scopo di richiamare appassionati e clienti.

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Automobile Club d’Italia

The history of the ACI is the history of the car

The Automobile Club d’Italia (ACI) is the national federation that brings together provincial and local automobile clubs across Italy.

Industry
  • Automotive
Keypoints
  • Graphic design
  • Corporate identity
  • Copywriting
  • Exhibition curation
  • Event planning and direction
  • Organisational secretariat
  • Supplier research, selection and coordination
  • Set-up and staging
  • Budget management
  • Guest accommodation management
  • Merchandising
  • Photo/video coverage
  • Video mapping
  • Special projects
  • Radio campaign
  • Live streaming of the event
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Social Media

To mark its 115th anniversary, a comprehensive communication and event management service was delivered, encompassing the organisation of both the exhibition and the gala evening at the MAUTO – National Automobile Museum in Turin. The venue was transformed into an immersive celebratory space featuring video mapping, installations, live music, curated gifts and uniformed staff. The exhibition, dedicated to 115 years of motoring history, showcased twelve iconic cars and was curated in every aspect – from layout planning and display design to the writing of captions.

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Press Office

The event’s success was reflected in the 14,000 visitors who attended the exhibition during the three days in which ACI offered free admission to the city of Turin.

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Acciaierie Bertoli Safau

A story in every detail

ABS specialises in the production of special long steels for advanced industrial applications across highly specialised sectors.

Industry
  • Manufacturing
Keypoints
  • Graphic design
  • Corporate identity
  • Copywriting
  • Event planning and management
  • Organisational secretariat
  • Supplier research, selection and coordination
  • Set-up and staging
  • Budget management
  • Merchandising
  • Photo/video coverage
  • Special projects
  • National media relations
  • Industry media relations
  • Crisis management
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Social Media

On the occasion of Made in Steel 2025, the Gallerie d’Italia and the Aimo e Nadia Restaurant in Milan were transformed into an exclusive setting designed to celebrate excellence and innovation. From guest management and hospitality to the creation of refined graphic and visual elements that connected the exhibition and evening event, every detail was curated to ensure a seamless and memorable experience.

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Press Office

The evening included a standing aperitif, a private guided tour of the artworks and a gourmet dinner. Musical entertainment, along with photographic and video coverage, contributed to creating an elegant and distinctive event, enhancing the client’s reputation and prestige.

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Musicastelle

Up high music, recognisable identity

Set among the peaks of Valle d’Aosta, Musicastelle brings leading Italian artists to the open-air stages of the Alps, offering audiences a unique encounter between music and nature.

Industry
  • Territorial marketing
Keypoints
  • Logo design
  • Corporate identity
  • Graphic design
  • Copywriting
  • Web design
  • Digital ADV
  • Content creation
  • Social media strategy
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Social Media

The festival’s visual identity has been completely renewed, featuring a new logo, a refreshed coordinated image and Musì – a mascot created to embody the event’s pop and recognisable spirit. The website has also been redesigned to offer a clearer, more intuitive user experience for concert bookings.

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Press Office

Each year, digital advertising campaigns are developed and managed end-to-end – from strategy and creative production to campaign management and performance analysis – promoting the festival and driving attendance through the Valle d’Aosta Booking portal.

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Assomac

Communicating industrial technology

Assomac is the national association that brings together and represents Italian manufacturers of machinery and technologies for the footwear, leather goods and tanning industries.

Industry
  • Trade associations
Keypoints
  • Logo design
  • Corporate identity
  • Advertising graphics
  • Copywriting
  • Web development
  • Content creation
  • Relations with national media
  • Relations with trade media
  • Crisis management
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Social Media

During the initial phase of the pandemic, communication support was provided to accompany the Association in redefining its identity. The project involved the analysis, optimisation and redesign of its communication tools – including the logo, website, intranet and catalogue – as well as press office activities for the 2020 general meeting.

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Press Office

The collaboration has since continued with the production of a wide range of materials for Assomac and its trade fair, Simac Tanning Tech, including informational, promotional and celebratory videos, graphic assets and the new trade fair logo. PR and media relations activities have further contributed to strengthening the visibility and positioning of the Association within its sector.

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STEM by Women

Giving identity to empowerment

STEM by Women is an association of companies, organisations and individuals committed to promoting women’s education and careers in STEM disciplines.

Industry
  • Inclusion & diversity
Keypoints
  • Graphic design
  • Copywriting
  • Social media management
  • Community management
  • Digital ADV
  • Web development
  • Email marketing
  • National media relations
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Communication support has focused on defining the association’s visual identity, building on its existing logo to create the elements needed for a clear, recognisable and consistent image. The result reflects the values of female empowerment while maintaining a fresh, contemporary style that resonates with the association’s audience.

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In parallel, ongoing promotion of the association’s activities has included the management of digital channels – website, social media and newsletter – as well as the production of video interviews with female role models. Communication for the “HumanAIze” Master’s programme has also been managed, covering the development of materials, content creation and digital and offline strategy.

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Avio Aero

A design that lets your imagination fly

Avio Aero, a GE Aerospace company, designs, manufactures and maintains components and systems for civil and military aviation.

Industry
  • Manufacturing
Keypoints
  • Graphic design
  • Corporate identity
  • Set-up and staging
  • Copywriting
  • Supplier research, selection and coordination
  • Budget management
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Social Media

For the Technology Festival 2019, the visual identity of the Avio Aero pavilion in the Technology Village was conceived to engage young audiences with stories and curiosities about the world of flight.

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Press Office

The coordinated image featured child‑friendly illustrations applied across all visual elements – from the walls of the three laboratories and information totems to staff T‑shirts, presentation slides and even waste‑sorting materials.

Every detail of the project was designed to create an immersive, educational and memorable experience for young enthusiasts of all things sky‑ and flight‑related.

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Parma, io ci sto!

Promoting local identity with style

The association Parma, io ci sto! was founded in 2016 to promote the Parma area by creating initiatives of excellence and attracting investment to enhance its identity and competitiveness.

Industry
  • Associations & Consortia
Keypoints
  • Editorial Graphics
  • Corporate identity
  • Web development
  • Social media management
  • Community management
  • ADV Campaign Planning
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Social Media

For three years, communication support was provided for the design and production of the Association’s social report, developing a graphic layout that improved readability and visual impact while highlighting its institutional colours. The same approach guided the design and development of the institutional website, which was later managed on an ongoing basis.

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Press Office

The collaboration also extended to local marketing activities, as well as the management of social media channels and digital advertising campaigns, all aimed at increasing awareness and engagement around the Association’s projects and values.

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Frankfurt Book Fair

Announcing a historic return to the world cultural scene

The Frankfurt Book Fair is Europe’s most prestigious publishing event and one of the world’s largest book fairs, a major cultural and social meeting point for the international literary community.

 

Industry
  • Culture & Heritage
Keypoints
  • Relations with national media
  • Relations with international media
  • Relations with trade media
  • Crisis management
  • Fundraising
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On behalf of top government institutions – including the Ministry of Culture, the Ministry of Foreign Affairs and ICE – communication and advisory activities were carried out to support the Institutional Committee in coordinating Italy’s return as Guest of Honour at the 2024 Frankfurt Book Fair, after 36 years.

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In collaboration with ICF Next, partner of the PROI Global network, the entire communication campaign was managed, from strategic planning to operational execution, along with sponsorship and fundraising activities. A 360° approach maximised the visibility, resonance and international impact of a project that celebrated Italian creativity and culture on one of the world’s most important stages.

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Summeet

Enhancing medical and scientific training

Summeet is a leading Italian company specialising in medical and scientific training and is an ECM provider accredited by the Ministry of Health.

 

Industry
  • Healthcare
Keypoints
  • Strategic communications consulting
  • Relations with national media
  • Senior management positioning
  • Press review
  • PR and media relations coordination with stakeholders
  • Crisis management
  • Brand positioning
  • Copywriting
  • Event organisation and management
  • Media advertising consulting
  • Photo/video coverage
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Since 2019, communication and media relations activities have been developed in strategic partnership to enhance the visibility of high-profile initiatives, the scientific committee and key speakers across national and local media.

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Comprehensive multi-channel communication has accompanied major events such as the “Heart and Rhythm” and “Change in Cardiology” conferences, the Italian Pharmacists’ Congress, the Italian Society of Social Psychiatry Congress and the launch of the Electronic Health Record for the National Health Service. Ongoing support has also included reputation management for key figures and thematic projects, including the successful campaign leading to the election of the ANMCO President-elect and the communication of Myasthenia Day.

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CA Auto Bank

Supporting the evolution of a mobility leader

CA Auto Bank (formerly FCA Bank) is an independent financial institution under the control of Crédit Agricole Consumer Finance. The bank operates across financing, leasing and mobility services, supporting sustainable and accessible mobility solutions throughout Europe.

 

Industry
  • Mobility & Finance
Keypoints
  • Relations with national media
  • Relations with trade media
  • Senior management positioning
  • Event organisation and management
  • Copywriting
  • Product positioning
  • Influencer and personality engagement and mapping
  • Press review
  • Crisis management
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Communication and media relations activities have accompanied the brand through key phases of its evolution. Positioning strategies for CA Auto Bank and its mobility companies, Leasys and Drivalia, have been developed and promoted through targeted media engagement and close coordination with sector journalists.

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Ongoing strategic consultancy has been provided in support of major milestones, including the spin-off of Leasys, the transformation of Leasys Rent, and the launch of Drivalia – marked by a dedicated event for leading automotive media. The rebranding journey culminated in the unveiling of CA Auto Bank at the Mole Antonelliana in Turin, a landmark event that introduced the new identity on the international stage.

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Mailander for the EU

Communicating Europe in Italy

Communicating Europe in Italy has been a long-standing mission, carried out alongside European institutions and agencies for over 15 years to bring citizens closer to EU values and policies.

 

Industry
  • Institutions
Keypoints
  • Relations with national media
  • Relations with trade media
  • Press review
  • Event organisation and management
  • Crisis management
  • Special projects
  • Social media management
  • Community management
  • Copywriting
  • ADV Campaign Planning
  • Influencer marketing
  • Email marketing
  • Content creation
  • Translation and transcreation
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Strategic and operational support has given major European initiatives on employment, food safety, environmental protection and intellectual property a distinctive voice in Italy. Through media relations, digital campaigns and events, complex strategies have been transformed into clear, accessible messages. Partnerships have been established with Directorates-General such as DG EMPL, DG COMM and DG CLIMA, and with agencies including EFSA and EUIPO, to inform and engage the public on issues that shape everyday life.

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Recent campaigns include #MakeItWork for DG EMPL; #EUChooseSafeFood, #Safe2EatEU and #PlantHealth4Life for EFSA; and #DiscoverEU and EU Protects for DG COMM.

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Special Olympics World Winter Games Turin 2025

Communicating inclusion through a global sporting event

The Special Olympics World Winter Games Turin 2025 represented the world’s largest sporting and humanitarian event dedicated to athletes with intellectual disabilities, celebrating inclusion and the unifying power of sport.

 

Industry
  • Sport & Major events / Social
Keypoints
  • Communication plan preparation
  • Strategic communications consulting
  • Relations with national media
  • Relations with international media
  • Social media management
  • Influencer marketing
  • Brand positioning
  • Copywriting
  • Event organisation and management
  • Media advertising consulting
  • Photo/video coverage
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Communication support for the Organising Committee was aimed at amplifying the values and visibility of the Games through a comprehensive strategy. The work covered the definition of the communication plan, strategic consultancy for managing social media channels, and the positioning of the event and its values in leading national and international media.

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Particular attention was given to narrating the stories of the athletes and the social impact of the Games, as well as highlighting Turin, the host municipalities and key figures identified by the client. The activity also included the conception and management of major institutional moments such as the opening and closing ceremonies and the international presentation event at Palazzo Madama.

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Unioncamere

Designing for transition

At the heart of Italy’s business network stands Unioncamere – the Italian Union of Chambers of Commerce, Industry, Crafts and Agriculture – the public body that unites and represents the national chamber system.

A digital platform dedicated to energy transition, environmental sustainability, the circular economy and Renewable Energy Communities (RECs) was conceived to support two main audiences.

 

Industry
  • Institutions
Keypoints
  • Web development
  • Corporate identity
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For citizens, it provides access to information, video content and downloadable materials. For chamber representatives, it offers a reserved area designed to monitor local activities and initiatives.

The platform’s full development was managed, from visual design, colour palette and identity creation to layout definition and system integration. Advanced functionalities were also implemented, including a hybrid AI–human chatbot interface to assist users and enhance navigation.

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EU projects

Digital strategies for Europe

Pan-European digital campaigns have been implemented in Italy on behalf of European institutions and agencies such as EFSA and the European Commission’s DG EMPL, with the aim of making Europe more accessible, relevant and present in people’s everyday lives.

 

Industry
  • Institutions
Keypoints
  • Event organisation and management
  • Special projects
  • Copywriting
  • Translation and transcreation
  • ADV Campaign Planning
  • Influencer marketing
  • Email marketing
  • Relations with national media
  • Relations with trade media
  • Press review
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For EFSA, the Italian rollout of the #EUChooseSafeFood (later #SafeToEatEU) and #PlantHealth4Life campaigns involved the development of digital content, copywriting, advertising, influencer marketing, and the organisation of online and offline events.

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For DG EMPL, support was provided in disseminating and localising the #MakeItWork campaign, known in Italy as ‘Diritti al Punto’ (Rights to the Point). The initiative promoted online and in-person dialogue around the European Pillar of Social Rights — including work, income, equality, skills and family — through local events, media partnerships and influencer collaborations.

MIDO

Eyewear on stage

MIDO is the world’s leading B2B event for the eyewear industry, attracting over 42,000 visitors from 168 countries and more than 1,200 exhibitors each year.

 

Industry
  • Beauty & Fashion
Keypoints
  • Special projects
  • Social media management
  • Community management
  • ADV Campaign Planning
  • Influencer marketing
  • Email marketing
  • Content creation
  • Relations with national media
  • Relations with trade media
  • Crisis management
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Since 2015, communication activities for MIDO have been managed with the goal of enhancing the trade fair and transforming it into a year-round point of engagement. In its early years, the project included Italian and international media relations, digital PR, social media management and email marketing, supporting the promotion of the trade fair, the MIDO universe and the manufacturing companies involved.

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From 2019 onwards, the focus has shifted towards digital development, app evolution and content creation. MIDOTV on YouTube has been introduced as a dedicated stage for exhibitors, buyers, VIPs and influencers, amplifying the visibility of the MIDO world among its target audiences.

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De’Longhi

Digital strategies in a cup

De’Longhi is Italy’s leading brand in the production of premium coffee machines and high-end small household appliances, distributed worldwide.

 

Industry
  • Small appliances
Keypoints
  • Social media management
  • Community management
  • ADV Campaign Planning
  • Influencer marketing
  • Special projects
  • Events organisation
  • Relations with national media
  • Relations with trade media
  • Press review
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For four years, digital communication for De’Longhi Italia on Facebook and Instagram was managed through an integrated strategy covering content creation, community management, influencer marketing and advertising campaigns.
The work focused on enhancing product visibility, reinforcing the Group’s brand positioning and nurturing lasting community engagement.

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Alongside digital activity, PR and media relations consultancy were provided, fostering relationships with leading food, technology, marketing and communication outlets and identifying TV and radio opportunities for the De’Longhi, Kenwood, Braun and Nutribullet brands.

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Abbonamento Musei

Communicating culture

The Abbonamento Musei card provides free access to museums, royal residences, castles, gardens and exhibitions in Piedmont, Lombardy and Valle d’Aosta.

 

Industry
  • Culture & Heritage
Keypoints
  • Graphic design
  • Copywriting
  • Social media management
  • Community management
  • Digital ADV
  • Events organisation
  • Special projects
  • Relations with national media
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Since 2020, we have managed the brand’s social media channels, overseen the creation of the editorial plan and handled posting, community management, influencer marketing and advertising campaigns.
Our strategy has led to the development of a cohesive community of enthusiastic followers who have become the brand’s primary stakeholders and ambassadors.

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At key moments in the brand’s development, we have strengthened its visibility through targeted press office and media relations initiatives, notably coordinating the launch of the AM Family project and the Disegniamo l’Arte format. We have also devised special projects and overseen their development and implementation.

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