The habits of Italians on the coffee consumption are changing. In fact, also due to the pandemic, they have dismissed the traditional moka pot and chosen the new generation coffee machines. According to a research conducted by Nielsen in the first part of the year, over a third of Italians have already purchased or intend to buy a new coffee machine. About 40% of the interviewees believe that the coffee ritual is so important that they set up a home-bar space inside their home, equipped with a machine, accessories and cups. This trend has also seen Brad Pitt as a spokesman in the new De’Longhi commercial dedicated to automatic coffee bean machines, capable of enhancing the freshness and authentic taste of coffee, for an espresso as good as that of the cafe.