Abbonamento Musei is the free-access card to museums, royal residences, castles, gardens and exhibitions that has been available for years in Piedmont, Lombardy and Valle d’Aosta with an advantageous offer for all citizens. Abbonamento Musei is an excellent tool for cultural welfare and marketing of the territory: the entrance ticket to the largest museum in Italy.
Mailander manages Facebook and Instagram social channels of both realities (Abbonamento Musei Piemonte and Abbonamento Lombardia) about the creation of the Editorial Plan, ADV campaigns, posting and community management. Particular emphasis is placed on the creation of a cohesive community and network presidium in order to develop a network of stakeholders and ambassadors.
During the recent closure of the museums due to the pandemic, Mailander conceived and developed the AM-plify project, new initiatives to give voice to the protagonists of AM: the subscribers, the citizens and the museums.