The Covid-19 pandemic has obviously had a major impact on events, from larger ones like trade shows and conferences, to smaller ones like winery visits with tastings. During the first lockdown, digital experiences of every kind multiplied in search of a similar normality. Among them, digital wine experiences quickly became popular and very successful. Digital wine tastings have now become a new way to have a wine experience, however authentic, human and professional.
With this spirit, we organized a “bevinar” addressed to journalists of tourism and oenology, to present Albugnano DOC produced by the winemakers of Albugnano 549 Association. A digital experience based on a storytelling that highlighted the touristic excellences of the Alto Monferrato Astigiano, the history and the mission of the Association, told by the President Andrea Maria Pirollo, and the peculiarities of the wine Albugnano DOC 2017, described by the oenologist Gianpiero Gerbi.
An event, appreciated by the audience, that underlined the resilient character of the producers of Abugnano 549 Association.