Case history
Goods on rail.
14° PREMIO ASSOREL – AUTOMOTIVE AND TRANSPORT GOODS ON RAIL
The Scenario
Goods mainly travel by road in Europe, much more than by rail. One and a half million trucks cross Switzerland every year. The aim is to reduce this to six hundred and fifty thousand. Many countries were involved, making a network strategy imperative to achieve a satisfactory solution.
The Challenge
Thanks to the international network 27&More, Mailander won the contract to manage the Goods on Rail project, implementing a strategic direction plan and managing the integrated communications campaign of PR, Media Relations and events.
