Case history
Leasys with the most beautiful villages in Italy for the relaunch of tourism: “io noleggio italiano”
This initiative constitutes the second part of the macro-project “FCA BANK AND LEASYS TOGETHER TO GET ITALY RESTARTED”: in the first phase, the two companies had fielded a fleet of 450 cars and 5 bio-containment ambulances for the Italian Red Cross and ANPAS during the months of the emergency; during the recovery phase, they supported with various solidarity initiatives for the country and concrete help for their customers. So the partnership with the Association “I Borghi più belli d’Italia” was born to support and enhance the national tourism sector, hardly affected by the spread of Covid-19, during Phase 2, through the rediscovery of small towns and their priceless heritage of history, art and culture.
The collaboration is therefore based on the idea of suggesting an all-Italian vacation in the 309 fascinating villages of the Association, to be visited in comfort and safety by car, the safest means of transport and little exposed to the risk of infection. A partnership that reflects the deep belonging to the territory and the inclination towards travel combining the Most Beautiful Villages of Italy and Leasys, leader in Italy of 360° mobility, thanks to its decades of experience and innovative solutions proposed. Both founded in 2001, the two companies stand as representatives of the Made in Italy as an expression of Italian excellence.