Case history

Mido 2016 – Never Ending Wonder

19° PREMIO ASSOREL – DIGITAL MEDIA. CLIENT: MIDO

The Scenario

MIDO, the international eyewear exhibition, is at the heart of eyewear business and fashion trends. Indeed, it has been the biggest international event dedicated to the sector in the world for over 45 years. A place that attracts players across the spectrum, from large companies and small manufacturers to emerging designers and niche brands.

The Challenge

To transform a system that was predominantly B2B into a hub able to attract people all year round, working on the content while shifting the focus from only the products to customs and trends. Formulating a comprehensive integrated Media Relations, PR, Digital PR and Social Media Management strategy, Mailander enhanced the excellence and leadership of the event. The direction taken made MIDO2016 more international, more social and less of an exclusively sector event.

Ersel Group

Ersel Group

De’Longhi | Digital

De’Longhi | Digital

Fondazione 1563

Fondazione 1563

Bevinar

Bevinar

Fondazione Gino Macaluso per l’Auto Storica

Fondazione Gino Macaluso per l’Auto Storica

Smart woriking P.A.

Smart woriking P.A.

ACI and MAUTO together celebrating the 115th anniversary of ACI

ACI and MAUTO together celebrating the 115th anniversary of ACI

FCA BANK and LEASYS Mobility at the service of the country

FCA BANK and LEASYS Mobility at the service of the country

Eletto Prodotto dell’Anno 2020

Eletto Prodotto dell’Anno 2020

Leasys with the most beautiful villages in Italy for the relaunch of tourism: “io noleggio italiano”

Leasys with the most beautiful villages in Italy for the relaunch of tourism: “io noleggio italiano”

Cinemambiente 23° edition

Cinemambiente 23° edition

Abbonamento Musei | AM-plify

Abbonamento Musei | AM-plify

MAUTO – National Automobile Museum

MAUTO – National Automobile Museum

MIDO 2019

MIDO 2019

Benvenuto Brunello 2019

Benvenuto Brunello 2019

Monferrato On Stage

Monferrato On Stage

FCA Bank and Leasys

FCA Bank and Leasys

De’Longhi

De’Longhi

MAUTO Torino

MAUTO Torino

VTM – Vehicle and Transportation Technology Innovation Meetings

VTM – Vehicle and Transportation Technology Innovation Meetings

Bocuse d’Or and Coupe du Monde de la Pâtisserie 2018

Bocuse d’Or and Coupe du Monde de la Pâtisserie 2018

Porsche – 70 years

Porsche – 70 years

Salvaterra Day

Salvaterra Day

Terrazza Martini Milano

Terrazza Martini Milano

OGR – Officine Grandi Riparazioni

OGR – Officine Grandi Riparazioni

Expoferroviaria 2017

Expoferroviaria 2017

Date Eyewear

Date Eyewear

Casa Martini Opening Night

Casa Martini Opening Night

Confidi in Italy.

Confidi in Italy.

Five lex

Five lex

DHL Supply Chain

DHL Supply Chain

Pininfarina 2017

Pininfarina 2017

Milano Design Film Festival Store

Milano Design Film Festival Store

Veloviso

Veloviso

Mido 2017 – Live The Wonder

Mido 2017 – Live The Wonder

Eataly

Eataly

Benvenuto Brunello

Benvenuto Brunello

Casa Martini

Casa Martini

The Alba White Truffle International Fair

The Alba White Truffle International Fair

Milano Design Lab

Milano Design Lab

Lagrange 12

Lagrange 12

Fia

Fia

Friuli Venezia Giulia

Friuli Venezia Giulia

Corporate INTL Global Awards

Corporate INTL Global Awards

Seat Pagine Gialle

Seat Pagine Gialle

Consorzio del Brunello di Montalcino

Consorzio del Brunello di Montalcino

e-culture

e-culture

Social Media Training

Social Media Training

Unicredit Risk Academy

Unicredit Risk Academy

Goods on rail

Goods on rail

Prima Industrie

Prima Industrie

DiaSorin SpA

DiaSorin SpA

Gruppo Trevi

Gruppo Trevi

Pininfarina SpA

Pininfarina SpA

Kairos

Kairos

Reale Mutua

Reale Mutua

Unicredit Private Banking

Unicredit Private Banking

ECE – 56ª European Commodities Exchange

ECE – 56ª European Commodities Exchange

Mido 2016 – Never Ending Wonder

Mido 2016 – Never Ending Wonder

National Tourism Organization of Serbia

National Tourism Organization of Serbia

Territorial marketing project for the internationalization process of Modena’s regional network

Territorial marketing project for the internationalization process of Modena’s regional network

Expoferroviaria e intertunnel

Expoferroviaria e intertunnel

XXIII World Congress of Architecture

XXIII World Congress of Architecture

International Touristic guides

International Touristic guides

Turin 2006 Winter Olympics

Turin 2006 Winter Olympics

Minas Gerais

Minas Gerais

Museo nazionale dell’automobile di Torino

Museo nazionale dell’automobile di Torino

Torino – Lyon

Torino – Lyon

Museo casa Enzo Ferrari

Museo casa Enzo Ferrari

Made in Piemonte

Made in Piemonte

Isola d’Elba

Isola d’Elba