Case history
Unicredit Private Banking.
The Scenario
Unicredit Private Banking is the private bank that was formed with the restructuring of the Unicredit Group – now the Private Banking division of the Unicredit Group – the first and only Italian bank dedicated exclusively to private banking customers.
The Challenge
To launch and position Unicredit Private Banking in Italy as part of a wider restructuring of the Group through Project S3, which brought seven banks together to form three.
