Mailander

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Frankfurt Book Fair

Announcing a historic return to the world cultural scene

The Frankfurt Book Fair is Europe’s most prestigious publishing event and one of the world’s largest book fairs, a major cultural and social meeting point for the international literary community.

 

Settore
  • Culture & Heritage
Keypoints
  • Relations with national media
  • Relations with international media
  • Relations with trade media
  • Crisis management
  • Fundraising
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On behalf of top government institutions – including the Ministry of Culture, the Ministry of Foreign Affairs and ICE – communication and advisory activities were carried out to support the Institutional Committee in coordinating Italy’s return as Guest of Honour at the 2024 Frankfurt Book Fair, after 36 years.

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In collaboration with ICF Next, partner of the PROI Global network, the entire communication campaign was managed, from strategic planning to operational execution, along with sponsorship and fundraising activities. A 360° approach maximised the visibility, resonance and international impact of a project that celebrated Italian creativity and culture on one of the world’s most important stages.

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