Frankfurt Book Fair

Announcing a historic return to the world cultural scene

The Frankfurt Book Fair is Europe’s most prestigious publishing event and one of the world’s largest book fairs, a major cultural and social meeting point for the international literary community.

Settore

Culture & Heritage

Keypoints

Relations with national media
Relations with international media
Relations with trade media
Crisis management
Fundraising

On behalf of top government institutions – including the Ministry of Culture, the Ministry of Foreign Affairs and ICE – communication and advisory activities were carried out to support the Institutional Committee in coordinating Italy’s return as Guest of Honour at the 2024 Frankfurt Book Fair, after 36 years.

In collaboration with ICF Next, partner of the PROI Global network, the entire communication campaign was managed, from strategic planning to operational execution, along with sponsorship and fundraising activities. A 360° approach maximised the visibility, resonance and international impact of a project that celebrated Italian creativity and culture on one of the world’s most important stages.