Special Olympics World Winter Games Turin 2025

Communicating inclusion through a global sporting event

The Special Olympics World Winter Games Turin 2025 represented the world’s largest sporting and humanitarian event dedicated to athletes with intellectual disabilities, celebrating inclusion and the unifying power of sport.

Settore

Sport & Major events / Social

Keypoints

Communication plan preparation
Strategic communications consulting
Relations with national media
Relations with international media
Social media management
Influencer marketing
Brand positioning
Copywriting
Event organisation and management
Media advertising consulting
Photo/video coverage

Communication support for the Organising Committee was aimed at amplifying the values and visibility of the Games through a comprehensive strategy. The work covered the definition of the communication plan, strategic consultancy for managing social media channels, and the positioning of the event and its values in leading national and international media.

Particular attention was given to narrating the stories of the athletes and the social impact of the Games, as well as highlighting Turin, the host municipalities and key figures identified by the client. The activity also included the conception and management of major institutional moments such as the opening and closing ceremonies and the international presentation event at Palazzo Madama.