Comprehensive multi-channel communication has accompanied major events such as the “Heart and Rhythm” and “Change in Cardiology” conferences, the Italian Pharmacists’ Congress, the Italian Society of Social Psychiatry Congress and the launch of the Electronic Health Record for the National Health Service. Ongoing support has also included reputation management for key figures and thematic projects, including the successful campaign leading to the election of the ANMCO President-elect and the communication of Myasthenia Day.